Developing Competitive AdvantageStanding out from your competitors requires providing goods and services in a unique way that adds value to the customer experience. Every company can develop a unique value proposition, but the challenge for small to medium-size companies is having the depth of knowledge to identify and maximize that advantage. Inovus Technology Solutions helps our clients understand that with proper alignment, they can focus on product innovation, marketing optimization and robust customer service, which are the keys to achieving competitive advantage.  Our expert strategists and IT thought-leaders help companies understand the difference between planning and strategic thinking.

Finding Your IT Roadmap

The effective use of technology should increase your competitive advantage. Knowing what technologies to use to achieve your business objectives is the difference between just having an IT department or expanding to a fully-integrated IT infrastructure that supports a well-defined business strategy with measurable goals. Inovus uses a variety of services to help you develop a strategic plan including:

  • Visioning –tying IT to business objectives
  • Needs assessment (SWOT Analysis)
  • Technology initiative descriptions, goal statements and rationales
  • Measurable and observable objectives
  • Hardware, software and facility resource reviews
  • IT organization building and staff development needs
  • Evaluation of rational of Itemized budget and funding specifics
  • Competitive analysis
  • Market research


The Inovus Advantage

Inovus Technology Solutions specializes in helping our clients create, communicate and most importantly, implement a shared and compelling vision of the future with a strategic plan necessary to bring that vision to fruition.

What sets Inovus apart from other IT consultants to small and medium-size business is that expert business strategists, not just IT professionals, are involved in every level of our engagements. We work with all stakeholders, capturing their insights, career knowledge and experiences within the organization. By fully understanding the company’s mission and culture, we then analyze this internal information with our market research and synthesize that learning into a strategic plan that guides our clients to business optimization.